I hate the word authentic.
My disdain for the word is admittedly vague and I concede
there is a time and a place for its usage. However, on its worst day, the word
‘authentic’ can be downright problematic.
The human obsession with finding the ‘real’ is understandable.
We live short lives and that inevitably leads to a mad scramble for any sort of
meaning. Some seek Gods, find legacy in procreation, or feel impact with
service. Others except absurdity and console existential dread with fleeting
pleasures and personally meaningful experiences. Many mix and match the above.
Yet, somehow, it is universal that we all yearn for something “real.”
But what does that even mean?
I suppose my feelings are ambivalent from the beginning of
this argument. How could I admit to the ubiquitous nature of this compulsion
but then follow that with a condemnation?
First, the contradiction is glaring. We live in reality- so
everything we encounter is inherently ‘real.’ To infer something is synthetic
or less-than because it does not meet a certain criteria of soulfulness or
depth is dismissive. Our life is filled with small, shallow aspects that are no
less important.
For example, I am currently drinking coffee out of a large,
misshapen mug with the word ‘wild’ etched into the side. The bumpy, imperfect
nature of the mug might imply that it was made tenderly by hand by some pottery
artisan- or even by me. However, by simply glancing at the bottom, there is
evidence that it was mass produced in China by a global conglomerate.
Additionally, you may think that I spent time browsing the glassware section, searching for the perfect word that
connected to me. No. I thought the lettering looked trendy.
It’s the perfect symbol of how ‘authentic’ seems to crop up
again and again. In our attempt to summon the ‘real,’ we end up with cheap
fabrication. Which of course, we then bemoan and count as a mark against our
genuine existence.
But I love this mug. It’s big, which I prefer. The ceramic
material is thick enough that my drinks stay warm. I’ve gotten a number of
compliments on it. Yes, this mug is a symbol of all things fake, mass-produced,
and superficial. But it’s also MY mug. I put it to my lips everyday while I
work, talk politics with coworkers, and live my mundane reality. Note that I do
not use mundane derogatorily but rather with secure realism.
A more dangerous example of the quest for authenticity going
awry is in experiencing other cultures. We want our culture served plain and
uncut, no pesky modernity or messy actuality. I suppose this makes sense
sometimes with food. Obviously, someone intimately familiar with Mexican food
culture is going to create a far better eating experience than a minimum wage
worker at a fast food chain serving pre-frozen food. No shade to those
restaurants, though. Some believe Taco Bell was pivotal in popularizing Mexican food in America. And while not actually active in Mexican
culture, my brother would probably argue that Del Taco plays a key role in
Californian teenage culture.
Still, classic Mexican food is delicious. More than that, it
feels good to participate in the appreciation of the original style, not just
the imitation.
But what about someone who has Mexican and Japanese family and whose food reflects both heritages?
Any culinary play between those two would be incredibly interesting but you’d
be hard-pressed to call it authentic. That’s when we’re limited by the term.
Fusion food is more than tasty, it’s an uplifting manifestation of modern
cultural cross-fertilization.
Then, there are cities. I’ve been lucky enough to travel
quite a bit and through those adventures, speak with a lot of other travelers.
There is a practice among them of trying to find the ‘real insert-country/city-name.’
On the one hand, this is a positive attempt to move past the pre-packaged façade
designed for tourists, in order to better experience the country as a local
might. On the other hand, those dogged in the search for ‘authenticity’ risk
blowing past realities in favor of a certain vision in their head. Is the small,
picturesque town in rural Colombia authentic? Is urban Bogota authentic? Is the
tourist-heavy seaside city of Cartagena authentic? Is Medellin, a place
overcoming their infamous history of drug cartels and undergoing rapid
modernization to the great benefit of its citizens, authentic?
My belief is that they are all equally authentic. To claim
one is more ‘real Colombia’ is to discount the narratives of entire swaths of
the population in service of a narrow picture. Furthermore, it seems arrogant of
me to even deign to preside over a discussion remarking on the legitimacy of
various aspects of a foreign country. How is that my place?
I will not go too deep into the ugliest side of this, but I
would be remiss if I didn’t mention this thorny topic. Authentic can be code
for unchanged, which has a darker side. Modernity may bring in fast-food
and aesthetically displeasing commercialization but it also brings in schools,
hospitals, grocery stores, and more. When we celebrate those who’ve not had
access to the benefits of modernization (and re-frame it as ‘escaping’
modernization), we risk romanticizing hardship. It’s a tricky issue in which I'm not fully versed so I’ll leave those affected to tell their own narratives
rather than speaking for them.
That brings me to the final example in my ever-growing post:
my own backyard. Washington, DC is an interesting case study. We are, like
other metropoles, obsessed with finding bite-sized authenticity to sprinkle onto
our concrete, neoteric lives. DC is rapidly changing- eternal construction
projects creep from one neighborhood to the next, sweeping away businesses, and
tragically residents, that have been there for decades. We simultaneously decry
the injustice of it all, while guiltily relishing the idea of a Whole Foods
within walking distance. We love unique (even weird) outing experiences. The
most recent trend I’ve seen is a bar where you also participate in ax-throwing.
We cheer every new restaurant that opens and begrudgingly
fill every post-modern, metallic eyesore that serve as new apartment complexes (my ‘authentic’
Capitol Hill rowhouse comes complete with real DC mice and historic faulty
electrical wiring!). Yet, we deeply cherish a few local institutions. Any
hole-in-the-wall that has survived the brutal, unrelenting march of urban
redevelopment deserves our love and patronage.
This past Saturday, after my ASL class, a classmate and I
went to one such place. It was a breakfast joint that was basically one tiny room.
Much of the decorations had been left up since the 80s and the menu was
incredibly basic- and subsequently the cheapest food I’ve seen in DC so far. The
wait staff was funny and they knew many of the diners by name (who knew the
staff’s names in turn). We drank coffee from mismatched mugs and talked
politics over waffles that were made in a waffle maker you could buy at any
target. And that’s when that troublesome word popped into my head: authentic.
This kind of out-of-the-80s, underground-feeling dining
experience could be artificially created. You could hunt down some retro
decorations, recreate outdated restaurant practices (cash only and no
substitutions, for instance), and you could even demand that your wait staff
take on a certain persona. That happens all the time. But this didn’t feel like
that. It felt real. I was a part of something meaningful: a local resident
visiting a local institution.
Which, of course, is where I bring my argument full circle,
back to my ambivalence. I suppose I should include some closing thoughts before I think myself around the track again.
Assigning labels of authenticity is fraught with pitfalls. We hazard mislabeling the basic content of our lives as trivial or fake- when
those are the very things that build our reality. Additionally, in our attempts
to escape 'synthetic' modernity, we can sometimes box people in with such terms. But perhaps despite all this, our quest for authenticity is ultimately a part of the human condition.
Maybe the dichotomy of real vs fake is inextricably
interwoven into our perceptions of meaning and value. Maybe the conflation of real and meaninful isn’t
an error, but a gut feeling that’s difficult to put into words. And maybe
judging whether something feels ‘real,’ while a problematic exercise when done
from the outside, has merit when contemplating your own life and community.
Or maybe authenticity is a nostalgic shadow on the wall, the
concept an organic side-effect of the modern age, which we will never truly capture.
This headache is why I stand by my opening line: I hate the word
authentic.
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